Download Ebook The Elements of Graphic Design (Second Edition)
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The Elements of Graphic Design (Second Edition)
Download Ebook The Elements of Graphic Design (Second Edition)
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Review "Student or professional, if you need the 'simple' basics - or want to get more 'complex' basics - if you don't know the necessities of successful graphic design, - or have forgotten them in the complexity of today's overwhelming possibilities, here is the book for you. It's by a guy who has quite a track record of speaking to both." Ed Fella, AIGA medalist, former Detroit commercial artist, Professor at CalArts' graphic design program. "This book explains what I try to get across to my designers: how to make all parts of a design work together. My offoce has a big library and this is the book I hand over when breakthroughs are needed." Matteo Bologna, CD and founder of Mucca Design, NYC Read more About the Author Alex W. White is the author of The Elements of Logo Design: Design Thinking, Branding, and Making Marks, Listening to Type: Making Language Visible, and Advertising Design and Typography. His books are used by professionals and as university texts the world over. He is chairman emeritus of the Type Directors Club and has taught graphic design and typography for thirty years at Parsons School of Design, Syracuse University, and the Hartford Art School. He is the chairman of the graduate program in design management at the Shintaro Akatsu School of Design at the University of Bridgeport in Connecticut. He holds an MFA in Advertising Design from Syracuse University and a BFA in Graphic Design from Kent State University. Read more See all Editorial ReviewsPaperback=224 pages. Publisher=Allworth Press; Second edition (March 15, 2011). Language=English. ISBN-10=1581157622. ISBN-13=978-1581157628. Product Dimensions=0.8 x 0.1 x 1 inches. Shipping Weight=1.7 pounds. Average Customer Review=3.7 out of 5 stars 33 customer reviews. Amazon Best Sellers RankAdvertisingDesign History & CriticismTypography=#20,428 in Books (See Top 100 in Books) .zg_hrsr { margin: 0; padding: 0; list-style-type: none; } .zg_hrsr_item { margin: 0 0 0 10px; } .zg_hrsr_rank { display: inline-block; width: 80px; text-align: right; } #6 in Books > Arts & Photography > Graphic Design > Commercial > #11 in Books > Arts & Photography > Decorative Arts & Design > #14 in Books > Arts & Photography > Graphic Design >.
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